Course# CRM002
Duration:
2 days
Course Overview
CRM, The Philosophy
Customer Focus and the Paradigm Shift
Impact of CRM on Relationships and the Organization
Why an Organizations Needs CRM
Offer New Products and Services to Existing Customers
CRM, Identifying Your Customer
Internal vs. External Customers
Personalized Service
Who is Your Customer?
Find Your Customer, then Find Products to Fit Their Needs
What are Your Customers' Expectations?
Enhance the Customer's Experience
Integrate the Customer with the Customer-Focused Solution
CRM, The Process: Customer Lifecycle and CRM Business Processes
Customer Lifecycle: Target, Find, Understand, Attract, Qualify, Close, Learn from, Develop
CRM Functions: Sales Force Management, Customer Servicers, Marketing, Business Intelligence
Positioning Your Organization for CRM
· Measuring CRM
· Characteristics of Excellent CRM
· Measuring Customer Service
· Problems in CRM
· Process Analysis in CRM
CRM, A Marketing Strategy
Using Tools to Measure Your Marketing Efforts
Business / Customer Intelligence
CRM
Tools, Your Website and the Internet
CRM, A Solution
The Role of Technology in CRM
Marketing, Sales and Order Management
Collecting Data about Your Customers
CRM System Components
Examples of CRM System Tools
CRM, Communication and People
Communication as a CRM Activity
People and CRM
Business, Customers and Social Media