This 2-day immersive, modern course covers the core components of Digital Marketing Strategy – from strategy frameworks to website anatomy and web analytics. The emphasis of the course is on grasping a digital marketing mindset, and learning online opportunities and techniques that can immediately be put to use to improve and measure online customer experience. Trainees learn the modern mandate of online marketing, and a framework to develop a digital marketing strategy that delivers business results. The course explores website content management, usability and performance, along with web analytics.
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· Entry-level Marketers and their managers.
· Self-taught Digital Marketers requiring a course that fills in the gaps and puts all the pieces together.
· Business Analysts and IT personnel working with or interested in expanding their role into the business area.